Coming together is a beginning. Keeping together is progress. Working together is success!
As you may be aware, an anticipated merger between ARL and Safrican was recently announced by the Sanlam Group. We are excited to share with you that African Rainbow Life will be joining forces with Safrican, one of our sister companies within the Sanlam Group. Safrican is a long-term insurer operating in South Africa since 1932, and the merger of ARL with this entity aligns to our purpose of Living the Legacy.
As a valued business partner of ARL, we would like to provide some clarity in respect of the announcement and assure you of our commitment to you once the legalities of the merger have been finalised.
The reasons for the merger:
- The businesses are complementary in nature: ARL has a unique retail distribution channel, whilst Safrican has over 80 years’ experience in running Group’s business.
- Public benefit: The merged entity will be best placed to meet the needs of both existing and new customers.
- Leverage growth prospects: The combination of our two businesses will allow us to grow sustainably into the future and reach even more South Africans
When does the merger take effect?
Once the required regulatory approvals have been received, an official date of merger will be communicated to you. Once that has been communicated, ARL will start the process to transfer all business written under the ARL license to Safrican.
What does this mean for you?
All our customers will retain their benefits. ARL will continue to honour its obligations and service you in the manner and with the people and processes that you have become accustomed to. For now, you will continue to contact ARL, obtain quotes, claim and buy our products in the same way as you always have.
We further want to assure you that the ARL Group Business Team will be moving over to Safrican, and remains committed to the continuous evolution of its processes to better serve you and your business.
Thank you for trusting us with your business, we assure you of our continual commitment as we transition to Safrican. For all operational queries please contact:
We remain committed to you as together we help our customers Live the Legacy.
CEO: African Rainbow Life